The Idaho Meth Project may begin focusing some of its graphic “Not Even Once” ads at Native Americans.

The campaign wants to work tribes to reach their members with its anti-methamphetamine use message, according to this AP story. That strategy has been used by the Montana Meth Project (see video) and commended by the Crow Tribe for addressing an issue that has become a big problem on many reservations.

The project also recently began airing ads in Spanish in parts of Idaho with large Hispanic populations.

The Idaho campaign was launched in January 2008, when the state was ranked fifth in the nation for meth use. That number has dropped slightly since the campaign began. Idaho is now seventh.

Gwen Florio

Tags: buffalo post, Native American news